Lesson Category: SEO Basics

How to optimise a blog post

Before we start, download your copy of The Ultimate Guide To SEO For Blogging to get the breakdown of what is required to optimise your blog post. In short you will need to optimise the: Headline URL Sub-Headings Body Copy First Paragraph Image Alt Tags Cross-links External links Readability Category selection Meta Title Meta Description …

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Recommended Reading – SEO 101

Additional Reading: 13 Free Content Marketing Activities That Deliver Big Impact 10 Easy Ways To Get More Traffic Pinterest Hacks to Drive More Traffic 10 Free Marketing Tools & Techniques That Drive Traffic How To Start a Vlog (And Supercharge Your Engagement!) RETURN TO COURSE MODULES LIST

User Experience

So user experience IS critical to ranking well on SERPs. In other words, you not only need to make sure your content is optimised, you also need to ensure the whole experience people have while on your site is as positive as possible. Here are a few critical things you can do to ensure this: …

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Recommended Reading – Metrics

Article: How To Setup An Easy Lead Generation System That Works Article: How To Create The Perfect Nurture Sequence Download: Google Performance Metrics To Monitor RETURN TO COURSE MODULE LIST

Downloads – Metrics

SEO Benchmark Tracking Sheet (Google Sheet) ^ Remember to make a copy to add it to your Drive! SEO Benchmark Tracking Sheet (Excel) SEO Benchmark Tracking Sheet (PDF)

Download the SEO Audit Worksheet

A brief explanation of terms you will see in this document. Organic Search Volume: Traffic that has come to your site without paying for it. For example, clicked on a Google page result, clicked social media links, links from other website, or links to your site from within your newsletter. Paid Search Volume: Traffic that …

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